Electronic business has expanded its market share in a significant way. To effectively reach out to its customers and grow their business further, it has been using all manner of data analysis strategies. The bricks and mortar stores along the roads are however still left behind when it comes to sales growth. This is because of the hardships they face when trying to match the skills of collecting customers data that their online competitors have. Bricks and mortar business are however working hard. To help them get their customer’s data, they are coming up with new and inventive ways.
By analyzing these numbers, they will be able to come up with ways of fully satisfying their customers and also making more money in the process. The kind of resources and marketing strategies that were prior just enjoyed by online stores are nowadays being applied by the brick and mortars retailers. Free Wifi is one of the methods that bricks and mortar stores are using to collect their customer’s data. These customers are supposed to use their email address to use the store’s Wifi. With that, these stores can create an email database that they can later use for marketing purposes.
Looking at the logins and off of a particular customer, they can tell how often they visit the store and the period they take in there. If you can link the purchasing data with the email address of a customer this can give you even more details. Another method of obtaining customer’s data in a brick and mortar store is by using tracking software together with security cameras. You can purchase cheap software that is readily available in the market. This will enable you to track and monitor the buying habits of satisfied customers and the kind of products they are most interested in.
Together with already existing security cameras, this tracking software records the movements of a customer and also gets to identify the hotspots where they like to remain for long. Using this data, you can be able to implement better retail performance by setting the profitable products in these spots or signs for special promotions. And finally, there is also the events and loyalty schemes method. Using special event s and customer loyalty schemes and cards is something that has been there for a long time. However, it is only recently that the data collection tools have been developed. By hosting such an event, you can ask your customers to volunteer their data which you can later use for marketing purposes.